My work spans global advertising campaigns, marketing technology and customer relationships.
I’ve worked with brands including Samsung, Meta, HBO Max and BMW through agency and technology roles. Alongside that experience, I’ve advised businesses and creators on positioning, communications and digital marketing.
Today, I combine that background with practical AI applications for research, content development and reporting. I understand the work around the tools, interpreting a brief, coordinating people, reviewing quality and keeping the business objective in view.
Marketing experience behind the advice
Turning marketing insights into client growth
As Senior Customer Success Manager at Objective Platform, I helped enterprise clients interpret marketing measurement and use the findings to guide investment decisions. My work combined strategic account planning, onboarding and regular business reviews to strengthen adoption and demonstrate the platform’s value.
I achieved 95% client retention across my portfolio. For Proximus, I supported the expansion of our partnership to include two additional sub brands, aligning their measurement needs with the platform’s capabilities.
I also used AI assisted summaries and anomaly detection features to make complex results easier to interpret for executive reporting and client discussions.
Bringing global campaigns to market
As Global Account Manager at 180 Amsterdam, I coordinated integrated campaigns across client, creative, strategy and production teams.
For HBO Max’s European launch, I served as a central client contact, keeping stakeholders aligned and coordinating campaign delivery across markets.
I also managed the US campaign “That Flower Feeling” for the California Flower Council, helping bring the creative work from brief to execution. The campaign received an Epica Bronze award in 2022.
These projects reflect my experience managing complex launches, building client partnerships and helping teams deliver ambitious creative work.
Marketing support shaped around each client
My freelance work brings together marketing communications, campaign planning and project coordination for businesses, cultural organisations and creators.
Iyad Rimawi
Manage artist communications, partnerships and digital presence, alongside music distribution and release coordination. My work connects the artist’s creative direction with the practical requirements of bringing music and concerts to audiences.
Oriental Yoga
Supported the launch of the brand’s digital presence and managed paid media campaigns to introduce its offering to potential customers.
Het MOK
Provided project management for the Dutch museum, coordinating stakeholders and keeping delivery organised around the project’s priorities.
My consulting practice has since evolved to include AI assisted audience research, messaging exploration and content development, with human review guiding the final output.
2019 to present · Marketing Communications & AI Consultant
Freelance consulting across positioning, campaigns and digital communications, with a growing focus on practical AI applications.
2023 to Present · Senior Customer Success Manager, Objective Platform
Helped enterprise clients apply marketing measurement, strengthen platform adoption and grow their accounts.
2021 to 2023 · Client Success Manager, Ogury
Managed enterprise relationships and supported campaign performance, renewals and account growth.
2021 · Global Account Manager, 180 Amsterdam
Managed integrated campaigns, including HBO Max’s European launch and “That Flower Feeling.”
2010 to 2020 · Advertising and account management
Built my foundation in client partnerships and campaign delivery at Wieden+Kennedy, BBDO, MAP Advertising and M&M Advertising
For more detail on my experience, skills and qualifications: Download my resume
15+ years across marketing, agencies and customer success
Career Background
A little about me
I’m based in Amsterdam, with roots in Damascus and a curiosity about people, culture and technology. I enjoy experimenting with AI, writing about marketing and exploring why people connect with certain ideas and brands. Music is a constant companion, especially trance, and life with my husband and young son keeps me learning in entirely different ways.