Hot Skills for Digital Marketers in 2022


12/14/20214 min read

The digital marketing landscape is constantly changing and evolving. Skills that were in demand last year may not be in demand this year, and vice versa. In order to stay relevant in the industry, it’s important to keep up with what skills are in demand by brands at any given time. And with more internet users than ever before, new technologies like AI and AR are on their way to market, and an increasing number of brands are looking for digital marketers to fill their ranks. This article outlines the top 10 essential digital marketing skills for 2022 so you don’t get left behind!

Artificial Intelligence Skills

Artificial intelligence (AI) is one of the most talked-about trends in digital marketing. With new AI tools appearing every day, marketers need to stay on top of how this technology is changing their game and what skills they should be learning in order to get ahead. Skills like image recognition, localization tool development, data visualization and more can propel your career forward by helping you stand out from other candidates when applying for jobs at AR/VR companies.

Augmented Reality Skills

Another trend that is beginning to take over digital marketing is augmented reality tools. Brands are looking for marketers with skills in virtual world-building and more — all of which can be used to enhance their brand presence online. Skills like face tracking, object recognition, image stitching and geolocation just scratch the surface when it comes to what you should know about AR technology! While there aren’t many courses available yet on this topic (hopefully soon!), learning these new technologies will make you stand out!

Data Analysis Skills

The need for data analysis has never been greater than it is now. In order to make informed decisions, understand customer behavior and track marketing efforts, brands need marketers who can effectively analyze data. Skills like SQL querying, Tableau development and Excel pivot tables are essential for anyone looking to work in digital marketing.

Copywriting Skills

With so much content being created online every day, good copywriting skills are more important than ever. Marketers must be able to write catchy headlines, create persuasive emails and produce interesting social media posts — all while keeping Brand Voice consistent across different channels. If you’re a whiz with words, this is definitely a skill worth developing!

Web Development Skills

Knowing how to code is becoming an increasingly sought-after skill in the digital marketing world. More and more brands are looking for marketers with web development skills so they can manage their own websites, landing pages and online stores. If you’re not quite there yet, don’t worry! There are plenty of courses available that can teach you the basics of coding languages like HTML, CSS and JavaScript.

Marketing Automation Skills

Marketing automation is a set of tools that help marketers automate their daily tasks to save time and money. Marketers who know how to use marketing automation tools are in high demand. Skills like email sequencing, lead scoring and list segmentation will help you stand out from the rest of the crowd!

Content Marketing Skills

Content is king — or at least it should be! Brands looking for digital marketers need to know how to create content that their target audience wants to read. Skills like idea generation, research methodologies, copywriting techniques using SEO and knowledge of different types of media (blog, posts, videos etc.) are all essential skills when working with content marketing campaigns.

Social Media Skills

Social media has become one of the most important aspects of any online campaign — but only if done correctly! As a digital marketer, it’s essential to have a strong understanding of social media platforms and how to use them effectively for marketing purposes. This includes skills like developing social media strategy, creating social media calendars, developing targeted ads and measuring the success of campaigns.

Data Visualization Skills

Relevant to data analysis, visualization skills are becoming increasingly important as marketers work to interpret large amounts of customer research and sales statistics. Skills like Tableau development, SPSS querying and R programming will help you stand out among crowds! Google Trends shows that demand for these types of skills will only continue to grow over time so it’s definitely not something you should brush off! If this sounds intimidating but still appealing to

Podcasting Skills

With the popularity of podcasts on the rise, it’s no surprise that brands are starting to look for marketers with podcasting skills. Podcasting can be a great way to reach new audiences and connect with customers in a more personal way. If you’re interested in learning how to create your own podcasts, there are plenty of courses available online! I am also a podcaster and can help, feel free to contact me any time!

The demand for digital marketing skills is only going to continue to grow in the years to come. If you’re looking to work in this field, it’s important to focus on developing skills that are in high demand. These include copywriting, web development, marketing automation, data visualization and social media skills. Keep these things in mind when making your career plans — you won’t regret it!

Phew! That was a lot of information! I hope you found it helpful. As always, feel free to reach out to me with any questions or concerns. I’d love to help in any way that I can!